BUILDING A GLOBAL SPORTS GROUP

GROWTH-FOCUSED INTERNATIONAL SPORTS GROUP BRINGING TOGETHER BUSINESSES, BRANDS, LICENCES, TECHNOLOGY AND OPERATIONAL CAPABILITIES ACROSS THE SPORTS INDUSTRY.

ABOUT THE GROUP OUR BUSINESSES
Sports Global Group Plc

Building a Global Sports Group

Sports Global Group Plc ("SGG" or the "Group") is a growth-focused international sports group bringing together businesses, brands, licences, technology and operational capabilities across the sports industry.

Our ambition is to build a substantial, diversified and internationally recognised sports group through a combination of organic growth, strategic acquisition and vertical integration.

SGG operates across professional sport, grassroots sport, sportswear, teamwear, fanwear, retro and. heritage products, licensing, e-commerce, garment decoration, warehousing, logistics and fulfilment.

Rather than operating as a collection of independent businesses, our strategy is to develop an increasingly integrated Group in which brands and operating companies can benefit from shared infrastructure, expertise, customers and market opportunities.
Our Strategy

Grow. Acquire. Integrate. Expand.

Our strategy is built around four principal growth drivers.

Organic Growth

The existing businesses within SGG provide a strong platform for continued development.

We seek to grow through:

  • new professional club partnerships;
  • expansion within grassroots sport;
  • development of existing brands and licences;
  • fanwear and supporter merchandise;
  • retro and heritage products;
  • e-commerce and direct-to-consumer sales;
  • new product categories;
  • cross-selling between Group businesses; and
  • expansion into new geographical markets.

Our objective is to deliver repeatable and profitable organic growth, supported by disciplined commercial and operational execution.
Acquisitions

Strategic Acquisitions

The sportswear, sporting-goods and associated services markets remain highly fragmented.

We believe this provides SGG with an opportunity to acquire established, profitable businesses capable of benefiting from the scale, infrastructure and resources of a larger Group.

Our areas of interest include:

Sportswear • Teamwear • Fanwear • Sporting Goods • Manufacturing • Decoration • Distribution • Logistics • E-commerce • Licensing • Sports Marketing • Technology

Acquisitions are assessed against clear strategic and financial criteria.

Our objective is not simply to acquire revenue. We seek businesses where we believe SGG can accelerate growth, improve operational performance, create synergies and generate sustainable long-term value.
Integration

Vertical Integration

A central element of the SGG strategy is the development of greater control over the sportswear and merchandise value chain.

Our capabilities increasingly encompass:

  • BRANDS & LICENSING
  • DESIGN & PRODUCT DEVELOPMENT
  • SOURCING & MANUFACTURING
  • DECORATION & PERSONALISATION
  • E-COMMERCE & CLUB STORES
  • WAREHOUSING, LOGISTICS & FULFILMENT

This integrated model is intended to:

  • improve customer service;
  • shorten supply chains;
  • enhance operational control;
  • reduce duplication;
  • increase cross-selling;
  • improve purchasing power;
  • support margin development; and
  • retain a greater proportion of economic value within the Group.

Our Markets

SGG PLC, intends to accelerate growth through acquisitions, brand expantion, operational excelance and international development.

Professional Sport

SGG works across professional sport through technical sportswear, teamwear, supporter merchandise, licensing and commercial partnerships.

Professional club relationships provide commercial opportunities while also creating brand visibility and credibility across the wider sporting market.

Grassroots Sport

Grassroots sport represents a significant long-term growth opportunity.

Clubs, schools, academies and sporting organisations require increasingly sophisticated solutions encompassing kit, decoration, e-commerce, club stores, ordering systems, warehousing and fulfilment.

SGG is developing an integrated proposition intended to make that process simpler and more effective for clubs and participants.

Fanwear

The boundaries between sport, entertainment, music, fashion and supporter culture continue to converge.

SGG is developing a growing position within this market through fanwear, supporter merchandise and licensed products.

The Group's activities include products and collaborations associated with music properties including System of a Down and The Prodigy, alongside football and sporting properties.

We believe fanwear extends SGG's addressable market substantially beyond sport participants.

Retro & Heritage

Sport has a unique history and emotional connection with supporters.

Through its retro and heritage activities, SGG develops products that celebrate iconic brands, clubs, teams, eras and sporting moments.

This market increasingly crosses the boundaries between sport, nostalgia, lifestyle and fashion and offers significant potential for international and direct-to-consumer growth.
Expand

International Expansion

Taking the SGG Model into New Markets

SGG's ambitions extend beyond the United Kingdom.

The Group is entering Australia and New Zealand, supported by local market representation through Belgravia and initial relationships across football and rugby league.

The objective is to establish a platform from which the Group's sportswear, teamwear, merchandise, brands and services can be developed across the region.

Over time, we intend to pursue additional international markets where we identify attractive opportunities for organic development, licensing, distribution, partnerships or acquisition.

OFFICIALLY LICENSED PRODUCTS, ON-DEMAND PRINT, AND READY-TO-SELL RANGES—BUILT TO HELP YOUR CLUB BOOST REVENUE FAST.

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